The secret of steady and profitable business growth
Business owners have a million and one things that compete for their time. They do what they do – probably very well – but it’s only when a big project is completed, or delivery made, a solution completed/installed, they lift their head up, take a deep breath, and realise there’s nothing in the sales pipeline. Panic stations!! It’s then all hands to the pumps to get some more business –ANY business. The pressure is particularly intense when there are employees to pay. So, typically, Small & Medium Enterprises (SMEs) lurch from feast to famine and back again. This is the result of stop-go sales and marketing, without a planned and continually measured lead generation strategy. Business Growth and Development is the life blood of every firm, but even though we all know this obvious truth, most businesses are busy “working in” their business and have insufficient time or focus to “work on” their business. Even when there is time available, it is not always clear exactly what should be done to take the business forward and where to focus efforts and resources necessary to build a healthy sales pipeline that continually delivers a manageable flow of orders and income. Without that, you can’t … Continue reading