SEO is Dead!
I was searching YouTube for a video the other day and up popped a video ad from a sales & marketing “guru” who claimed that Search Engine Optimization (SEO) was dead and that I should listen to him instead of investing anymore effort in my website optimization. Of course he had an axe to grind (he wanted to sell his internet marketing DVD course which was based on running Ad Words campaigns) and was clearly also trying to get attention with a very eye-catching & controversial premise & headline. But, he did have a point – TO AN EXTENT. Because they want to be considered a reliable and accurate source of information and relevantly respond to search queries, Google and all the search engine providers have closed most of the ‘loopholes’ and stopped many of the old ‘tricks’ and short cuts that it was possible to use to artificially raise the position for a website on the Search Engine Results Page (SERP). That does not mean that you can’t set up your site to help the search engines understand your focus (keywords/phrases) and help your SERP position. But the most important thing to understand is that Google et al are … Continue reading